How to Create Stunning Branded Content that Sparks Engagement Using Your Smartphone

How to Create Stunning Branded Content that Sparks Engagement Using Your Smartphone

Don’t let the term, “Branded Content,” intimidate you.  This just means content that reflects either your personal brand or what your business offers, whether that is service or product.  As you might have figured out, branded content, if done well, can be deployed as a highly effective tool for your lead generation.

For my August meetup event, I invited back branding & lifestyle photographer, John DeMato from DeMato Productions, to tackle two commonly known obstacles associated with the content creation process for businesses.

  1. How to stay consistent: While we all know consistency is key when it comes to content creation, it can be challenging for business owners whose main job is to run their businesses,

  2. How to keep your content interesting & engaging: Often, when we focus on generating interesting & engaging content, we face “performance anxiety.”  As a result, we ended up posting something sub-par or not posting at all.


John appeared at my November event last year entitled, Make Your Mark: A Winning Strategy that Translates Your Brand.  This fireside chat was well received among my members, so it was a no-brainer for me to bring him back on the subject of content creation for entrepreneurs.

Because I wanted this event to focus more on “how-tos,” John put together a value-packed masterclass. 

DIY PR: Proven Strategies to be Recognized as an Expert in Your Industry

DIY PR: Proven Strategies to be Recognized as an Expert in Your Industry

“Why Should We Hire You?”

You thought you would never have to hear this again once you left your 9 to 5 life. But, there you are as a business owner, you find yourself having to answer this question to your prospects. Déjà vu.  Somehow this never seems to go away.

There are a few ways to handle this age-old question.  One of them is to increase your visibility to be viewed as an expert in your field. 

It provides a sense of assurance to prospective customers to feel confident in your ability to solve a problem they have.  On the same token, it takes care of a large part of their due diligence process.  You have been properly vetted through a channel, in this case ‘media,’ which allows them to put the guard down.

Sounds like a daunting task.  It also sparks a lot of questions.

“Where do I even start?”
“How do I know I am qualified? I don’t have PhD or anything.”
“Would this take a long time?”
“What makes me different from anyone else?”
“What are the secrets to increase the chance of my ideas being picked?”

I was pleased when Tara Rae Bradford from The Potentialista agreed to be the guest speaker at my June event.

Recap: Spring Clean Your Business – Master How to Declutter, Streamline & Protect Your Business Like A Pro

Recap:  Spring Clean Your Business – Master How to Declutter, Streamline & Protect Your Business Like A Pro

I get it. This is not the sexiest topic you want to consume as a business owner. 

It's not about making millions of dollars or getting 10,000 additional subscribers on your website in one month or running a successful launch and make 6 figures out of it.

On the contrary, the April live event was all about getting your (business) house in order.  

But if you are like me trying to live somewhat seasonally, I bet you will find this post helpful.  When you start spotting subtle signs of spring, overall – personally & professionally – you are in the mood to hit the “refresh” button.  So why not push the refresh button on your business, too?

Recap: “The Million-Dollar, One-Person Business” – The Secrets to Building a Million-Dollar, One-Person Business Revealed!

Recap: “The Million-Dollar, One-Person Business” – The Secrets to Building a Million-Dollar, One-Person Business Revealed!

There's a new breed of entrepreneurs who are ruthlessly focused on delighting their customers while pursuing their ultimate goal of having freedom and generating 7 figure gross annual revenues without being tied down to managing full-time employees.

 

How do they do it? 

What are their secrets?

What's the catch?

 

Behind the Scenes: From Transactional to Transformational Workshop Creation

Behind the Scenes:  From Transactional to Transformational Workshop Creation

Do you have a signature workshop that showcases your expertise? 

If not, I strongly encourage you to create one because what sets a live workshop apart from other marketing activities such as Facebook Live, and short videos that are embedded in your site talking about your offers is that people get to see you in action.  It serves as a good sample of what their experience might be to work with you.

I have met too many agency owners and service business owners who have never considered this as part of their biz dev effort or their sales funnel.  That is truly a shame.  

Think about this for a second by putting yourself in your prospects’ shoe:

Recap - Make Your Mark: A Winning Strategy that Translates Your Brand

Recap - Make Your Mark: A Winning Strategy that Translates Your Brand

Our guest, John DeMato, went all-in on the topic at the Nov 14th event by sharing his personal journey as an entrepreneur, his special approach to connect with his clients and why, what the role of great visual assets plays in branding, and what is supposed to happen when magical moments are captured by a skilled branded photographer who does not take his eyes off of the ultimate goal of translating his clients’ brands.

He held nothing back.

Mouth-watering value bombs after another, the 2-hour session flew by so quickly that I almost did not want the session to end.

Recap: Entrepreneurial Fears - A Practical Guide for Overcoming 3 Types of Fears that Slow You Down

Thank you to those who attended the Sept 2017 event, Entrepreneurial Fears: Practical Tips for Overcoming 3 Types of Fears that Slow You Down.

You were the most integral in making the entire experience unforgettable. Also, special thanks to those who bravely shared their business challenges, which was immensely helpful for me from an event planning perspective.

Recap: Battle-Tested Tips to Create Explosive Growth in your eCommerce Business

Recap: Battle-Tested Tips to Create Explosive Growth in your eCommerce Business

Here are the take-aways from my June 19th fireside chat with Tai Odunsi (Wizker.com), to discuss his entrepreneurial journey as an eCommerce brand owner.

We experienced a massive tropical rain storm in NYC, that night. As my luck would have it, it was the biggest one yet this summer. Still, there were plenty of eager attendees who braved through the storm to witness firsthand the testimony of an author turned into an owner of a product-based brand. It turned out to be a very intimate, and special event.