As a business owner, you will face conversations that you perceive as "difficult" or "confronting" from time to time.  Some of you may have more experience than others by holding a managerial position at a corporation.  But even then, having rather unpleasant conversations as a business owner is a whole other category, as you are the face of the company.

There are no other bosses to blame.  There is no brand name to hide behind and say, “They made me do it!  I’m just a messenger!”

As your business grows, your responsibility of looking after your business as a whole and assessing the overall well-being of it also grows significantly. 

It could be about firing one of your employees, especially when you break my golden rule- "No family or friends for hire."

It could be about unhappy customers demanding to speak to you.

In some cases, it's about your customers wanting a refund.

It may be that you need to tell vendors you want to stop working with them.

Or, you want to fire your client. 

They all sound unsavory, don’t they?

How would you say you feel when realizing you may have to handle these business matters?

Dreadful?
Heavy?
Depressed?
Exposed?
Confronted?
Conflicted?

Is your immediate reaction:

Wanting to avoid it at all cost?
Defensive?
Apprehensive?

What if I told you, by the end of this post, you may look forward to having these conversations because you have just acquired a new perspective?