#HowTo

Behind the Scenes 3: Create Your Signature Workshop from Scratch

Behind the Scenes 3: Create Your Signature Workshop from Scratch

Finally, the dust is settling after this year-long effort of creating a versatile signature workshop, which is to be repurposed into various content.

My mission for this series is to share the process exactly as it unfolds.  As you might have noticed, I have plenty of other posts that clearly outline how to do things for your business. This series does the opposite of that.

I’m baring it all this time in order to give you taste of the mess that goes into it.  As a result, my hope is for you to feel less intimidated by any business projects that you commit to in the long term.  Creating a signature workshop can provide many opportunities to grow your business relatively fast.  I hate to see you putting this off because you feel it is too big of a task to tackle. 

It's never pretty & it's perfectly OK.

Also, I want you to see how some things happen in a way that you could not have guessed. Both good & bad. 

This leads to another mission of mine- to prove that action creates clarity.

I often hear, "I need to know exactly what I'm doing before I get started."  Sure.  Have a plan so that, at least, you see a rough path in front of you. But my problem is the word, "exactly."

Sorry to disappoint, but you are not going to be able to know that unless you start.  What you can do instead is to course-correct along the way based on what you discover as you go. 

This is a kind of ambiguity that many get hung up on. The only thing I can tell you is... trust Nike's slogan- just do it.

In this post, I'm going to show you what that looks like. Trust me, by the time you finish reading this post, you will feel like you are a lot more “put together” than I did.

To do this, let’s break it down in 5 sections.

 

1. What I've Done for This 3rd Round of Workshops

2. What I Did Differently to Prep

3. Challenges I Faced

4. My Takeaways: Things to Improve & A New Plan to Move Forward

5. What Does All This Mean to You?

 

How to Set Priorities for Your Business, Even When Everything Seems Important: The “Thriller, Filler & Spiller” Method pt. 1

How to Set Priorities for Your Business, Even When Everything Seems Important: The “Thriller, Filler & Spiller” Method pt. 1

Have you ever just wanted to hit the refresh button & start over? 

No, I’m not talking about shutting down your business. I’m talking about starting over with a clean slate, so that you can see what matters most both in the long-term and short-term.

It happens to me when I know I have strayed too far from the vision for my business by getting bogged down on daily matters. This nagging feeling of “Ugh, I need to regroup!” starts to run in the background. The struggle is real. 

At that point, my brain is fried from daily tasks, and my vision is blurred.  I know to block out some time to step away from those tasks and cut off all communication, so that I can reassess my entire business.

If you have ever felt the same way, you are at the right place because what I am about to share here isn’t one of those stuffy “annual strategy planning processes” you find online, which are all based on the idea of starting from a target revenue number first.

Frankly, I don’t believe in this method. Starting from a revenue goal can completely derail your business, as you will put too much emphasis on hitting the target number and less emphasis on achieving your ultimate business vision.

It is not even sustainable, as it does not prepare you for potential incidents, wherein some of the strategies you rely on to hit that number suddenly stop working. By the time you realize you need another strategy to compensate for the loss, it is usually too late. From that point on, it will take minimally 3 times longer to get back to where it was.

Another widely known (and used) prioritization method is 4 Quadrant Method, which was devised by the legendary, Steven Covey. By only looking at the quadrants, it does not tell much in terms of what criteria one must go by deciding exactly WHAT IS:

Urgent & Important

Not Urgent, but Important

Urgent & Not Important

Not Urgent & Not Important

On the contrary, the “Thriller, Filler & Spiller” method is fluid, yet clear.  OK, I know the name is weird. But, everything I come up with is weird. By now, you are already aware of that, and I trust you are here to get the insights you can’t get anywhere else. In this case, I know I won’t let you down.

Recap: “The Million-Dollar, One-Person Business” – The Secrets to Building a Million-Dollar, One-Person Business Revealed!

Recap: “The Million-Dollar, One-Person Business” – The Secrets to Building a Million-Dollar, One-Person Business Revealed!

There's a new breed of entrepreneurs who are ruthlessly focused on delighting their customers while pursuing their ultimate goal of having freedom and generating 7 figure gross annual revenues without being tied down to managing full-time employees.

 

How do they do it? 

What are their secrets?

What's the catch?

 

How to Show Up Like a True Entrepreneur: Working ON (Not IN) Your Business Made Easy with 5 Growth Drivers

How to Show Up Like a True Entrepreneur: Working ON (Not IN) Your Business Made Easy with 5 Growth Drivers

You, as an entrepreneur, recognize the importance of working ON your business and not IN it.  But, how often do you end up pushing this vital task aside because of your day-to-day (a.k.a. putting-out-fires) hands-on tasks?

“Too often” would be the most common answer to this question.

Let’s face it: We all tend to blame on getting caught up on imminent but unimportant tasks (in the big scheme of things) for not keeping up with our big vision sessions that can act as a leverage to grow your business exponentially. The truth is, that is not the real hold-up. 

What’s standing in our way is not having a robust and sustainable system that we can stick with.

Behind the Scenes: From Transactional to Transformational Workshop Creation

Behind the Scenes: From Transactional to Transformational Workshop Creation

Do you have a signature workshop that showcases your expertise? 

If not, I strongly encourage you to create one because what sets a live workshop apart from other marketing activities such as Facebook Live, and short videos that are embedded in your site talking about your offers is that people get to see you in action.  It serves as a good sample of what their experience might be to work with you.

I have met too many agency owners and service business owners who have never considered this as part of their biz dev effort or their sales funnel.  That is truly a shame.  

Think about this for a second by putting yourself in your prospects’ shoe: