This is the part 2 of the 3-part series covering the topic of “How to Niche Down When You Have So Much to Offer.” 

Just to recap, part 1 covered the “what” and “why” of niching your services down like fine dining restaurant menus. (embed the link.)

I purposely used the fine dining model as an example to convey my point of how a refined, high ticket item will allow you to create a highly profitable service business without burning yourself out while executing.

In part 2, it is going to be all about “how” to explore your niche that works.  

With all the noise over on the internet, many are dismissing the fact that there are many, many highly profitable businesses that you would never hear or read about. 

Not only are they so profitable that they don’t need to conduct any sales, marketing and advertising campaigns, they are content with the kind of freedom they have with their lives without losing their love for their work.

Sounds too good to be true?

Well, let me tell you about my acupuncture doctor as a real-life example.  He is a multi-millionaire that you will never hear about (unless I tell you, of course.)

No fancy office. 

No fancy sign outside.  You’ll walk right pass it.

Occasional ads on one local super niche newspaper. 

That is about it.

He’s been running his business all by himself (no staff) at the same location for nearly 20 years.

You must be wondering, “What does he do that is so different from any other acupuncturists that is so profitable?”