As a business owner, you will face conversations that you perceive as "difficult" or "confronting" from time to time.  Some of you may have more experience than others by holding a managerial position at a corporation.  But even then, having rather unpleasant conversations as a business owner is a whole other category, as you are the face of the company.

There are no other bosses to blame.  There is no brand name to hide behind and say, “They made me do it!  I’m just a messenger!”

As your business grows, your responsibility of looking after your business as a whole and assessing the overall well-being of it also grows significantly. 

It could be about firing one of your employees, especially when you break my golden rule- "No family or friends for hire."

It could be about unhappy customers demanding to speak to you.

In some cases, it's about your customers wanting a refund.

It may be that you need to tell vendors you want to stop working with them.

Or, you want to fire your client. 

They all sound unsavory, don’t they?

How would you say you feel when realizing you may have to handle these business matters?

Dreadful?
Heavy?
Depressed?
Exposed?
Confronted?
Conflicted?

Is your immediate reaction:

Wanting to avoid it at all cost?
Defensive?
Apprehensive?

What if I told you, by the end of this post, you may look forward to having these conversations because you have just acquired a new perspective? 

"I don't niche down, and let me explain why it works for me."

This tweet caught my eye earlier this year while I was working on pt. 1 & 2 of this "Niche Down" series.  I was intrigued.  This statement challenged what I practice and promote, and, immediately, I wanted to know more.

It originated from an influencer who seemed to be doing extremely well.  I always liked his overall message, although I'm not part of his target audience.  So, I happen to follow him over Twitter.

Once I got to the post where he explained why & how not niching down was the way to go, I realized his definition of "niching down" was… a little off.  In my eyes, he was totally niching down. 

He just didn't see it that way.

Note, I have no intention of calling someone out just to make a point that I'm right or nitpicking on what “niche down” should be. Doing so doesn't give value to anyone, including me.

Instead, I saw this as an opportunity.  I was so glad that I saw the tweet.  This was an indication that the concept of niching down may not be so straight forward for some, and I needed to articulate more clearly as to how to get this done right, so that no one wastes time or effort.  

The irony is that his business is clearly defined and niched down, but he tells his audience he does not believe in niching down. This can be confusing to many entrepreneurs.

In this final post of the 3-part series, "How to Niche Down Your Services When Your Business Has So Much to Offer," I'm going to lay out how to future-proof this process so that you are well on your way to success. 

But before diving in, let’s address what is going on here with this influencer.

A sudden loss of a major customer, a delayed shipment, an unexpected departure of your superstar employee, an injury/accident, a failed launch, a deal falling apart in the last minute, family emergencies… Operating a business comes with many unexpected challenges. Worse yet, multiple setbacks can come at us all at once.

When setbacks like these happen to you, they can take you right out of your element. This is particularly true when you are laser-focused on achieving your goal, leaving no room for doubts.

So, how do we bounce back from setbacks fast?

On a personal note, while writing this post, I experienced a setback. 

Only a few days from my meetup live event in NYC, I had no choice but to put it on hold due to an unexpected complication with the venue, where the event was supposed to be held.

This has never happened during my 2 years of running live events.  

If you are experienced in running events big or small, you know the production process starts way before the actual event.  You may also know that securing a venue is the biggest hurdle for anyone who wants to host a live business event. 

Needless to say, it was a blow at first.  To make the matter worse, in just one-weeks’ time surrounding this setback, I have gone through a massive water leak in my apartment, resulting in a section of the ceiling falling down and a family member getting injured.  Luckily, none of these were life threatening. 

Nonetheless, they did not help me get through a setback any easier.

This experience prompted me to write this post on how you can handle business setbacks better and faster.

At this point in my career, I can safely say that I'm a pro at dealing with setbacks because I've had so many in my life - both business and personal.  As I faced numerous setbacks, I have perfected a way to handle them better without forcing myself to believe everything is OK.

Entrepreneurship comes with a full of surprises at all times.

If you are an aspiring business operator or an entrepreneur, you can probably relate to this statement. 

Right?

Just by looking at this year alone for my business, there were a few twists and turns I did not anticipate.  After all said and done, they were all good.  Yet these unexpected happenings can take you off the rail rather quickly ending up losing sight of what truly matters the most in your business.

When something good and unexpected happens, you do want to keep the momentum going to get the max out of what life throws at you.  Once that settles down, you might feel a little "off" about your business overall, and that's normal.  I have been there.  Many times.

In my previous post, I have covered the importance of simplifying your business in order to scale.  While you experience highs and lows through your business, being skillful at working continuously on simplifying your business depends on how much you feel aligned with your business emotionally and strategically.

In case you are wondering, emotional alignment and strategic alignment - both need to be met.  You can't just pick & choose if you want to achieve the best outcome possible for your business.

Here, I'm going to share a fun & simple exercise to achieve both at the same time.

Do you know how to tell whether a Ramen joint is a good one? 

You test the place by ordering the simplest version with just broth, noodles and a few garnishes. No meat, no shellfish, no other exotic or expensive ingredients. 

The same goes for discovering the best Burger, Arepa, Dumplings, Pizza, Curry, etc.

Why?

The reason is: Simple dishes have nowhere to hide. They'd better be darn good with very limited ingredients.

With a fewer ingredients, it comes down to how a creator of that dish crafts ingredients by adding just enough skill to make it shine.

This is, by far, the hardest thing to do.

Instead of hiding behind bells and whistles, a creator must resist the urge to show off for the sake of his ego and let his dish do the magic.

Adding is easy. Subtracting is hard.

Not only is it hard to strip a dish down to bare minimum, but it's also hard NOT to feel inadequate.  Since it is so simple, the dish will be judged by the level of confidence, knowledge, and restraint that a creator possesses.

I know what you are about to ask.

“How is creating a simplest dish even relevant to scaling a business?”

The simple strategic concept below can help you create new milestones to scale your business. Also, you will find whether your business is “scale-ready” by answering 5 statements.

So, read on.  

Don’t let the term, “Branded Content,” intimidate you.  This just means content that reflects either your personal brand or what your business offers, whether that is service or product.  As you might have figured out, branded content, if done well, can be deployed as a highly effective tool for your lead generation.

For my August meetup event, I invited back branding & lifestyle photographer, John DeMato from DeMato Productions, to tackle two commonly known obstacles associated with the content creation process for businesses.

1. How to stay consistent: While we all know consistency is key when it comes to content creation, it can be challenging for business owners whose main job is to run their businesses,
   
   

2. How to keep your content interesting & engaging: Often, when we focus on generating interesting & engaging content, we face “performance anxiety.”  As a result, we ended up posting something sub-par or not posting at all.

John appeared at my November event last year entitled, Make Your Mark: A Winning Strategy that Translates Your Brand.  This fireside chat was well received among my members, so it was a no-brainer for me to bring him back on the subject of content creation for entrepreneurs.

Because I wanted this event to focus more on “how-tos,” John put together a value-packed masterclass. 

There were many things my father taught me back in a day.  One lesson that stuck with me was, “When (notice: not ‘if’) you fall, grab something, anything, on your way up.”

Recently, I attempted to take some time off in a lazy way by making it a ‘staycation.’

The description of “staycation gone wrong” may be a little exaggerated.  In hindsight, it was not as terrible as it seemed at the time, but the experience was not great.  This was one of those moments where my father’s advice seemed quite fitting.

In this post, you will see 3 simple sections: Before, during, and after.

If you consider yourself a “recovering workaholic entrepreneur,” this post can help you plan your time-off effectively, mainly by not doing the things I have done.  So, read on!

The Back Story

Despite my skillful mindset practice involving meditation, continuous education, and other energy preserving strategies, I was burned out.

The reason was obvious.  I had not taken a vacation since late 2015.

Unfortunately, this is pretty normal for entrepreneurs like myself.

Because we can't rely on paid vacations or time-off like regular employees, we end up burning out.  The most challenging part of this predicament is giving ourselves permission to take time off. Sounds simple, but it’s a hurdle that is extremely hard for some (myself included) to jump over.

This process could be made easier if we could just ask someone else to give us an OK.  In some cases, family intervention plays a role in this type of situation (if you are lucky).

It has been more than 6 months since I posted my first update on how I created my signature workshop in 3.5 weeks while I run my regular business.  In the post, I also shared what worked and what didn’t.

If you haven’t checked it out, you might want to do that first so that you get the backstory before diving into this one.

My original intention was to share my process of creating one then testing it so that you would be inspired to work on yours.  Since then, a lot has happened.  So, it is time to invite you back to this topic and see how it has evolved.

In this post, you are going to learn 2 things:

1.     Updates on how this effort of perfecting a workshop took an unexpected turn & what I took away from the experience.

2.     Tips on what to do once you collect feedback from participants.

By the way, you would appreciate knowing this fact, that I did not make this a priority for my business during the first half of this year.  What I am about to share did not come from actively promoting or developing the original workshop. 

Things just started to happen without me doing much to it.

Now, please don’t take this the wrong way.  I am not in anyway suggesting you to lock up your workshop and throw away the key and, expecting an offer or an invitation will magically appear without you lifting a finger.  Although I wasn’t actively working on it, it has always been on the back of my mind. 

This is key so that once you spot an opportunity, you can pull it out and look at it again from another perspective.  We will go deep into how to execute this in this post.

This is the part 2 of the 3-part series covering the topic of “How to Niche Down When You Have So Much to Offer.” 

Just to recap, part 1 covered the “what” and “why” of niching your services down like fine dining restaurant menus. (embed the link.)

I purposely used the fine dining model as an example to convey my point of how a refined, high ticket item will allow you to create a highly profitable service business without burning yourself out while executing.

In part 2, it is going to be all about “how” to explore your niche that works.  

With all the noise over on the internet, many are dismissing the fact that there are many, many highly profitable businesses that you would never hear or read about. 

Not only are they so profitable that they don’t need to conduct any sales, marketing and advertising campaigns, they are content with the kind of freedom they have with their lives without losing their love for their work.

Sounds too good to be true?

Well, let me tell you about my acupuncture doctor as a real-life example.  He is a multi-millionaire that you will never hear about (unless I tell you, of course.)

No fancy office. 

No fancy sign outside.  You’ll walk right pass it.

Occasional ads on one local super niche newspaper. 

That is about it.

He’s been running his business all by himself (no staff) at the same location for nearly 20 years.

You must be wondering, “What does he do that is so different from any other acupuncturists that is so profitable?”

“Why Should We Hire You?”

You thought you would never have to hear this again once you left your 9 to 5 life. But, there you are as a business owner, you find yourself having to answer this question to your prospects. Déjà vu.  Somehow this never seems to go away.

There are a few ways to handle this age-old question.  One of them is to increase your visibility to be viewed as an expert in your field. 

It provides a sense of assurance to prospective customers to feel confident in your ability to solve a problem they have.  On the same token, it takes care of a large part of their due diligence process.  You have been properly vetted through a channel, in this case ‘media,’ which allows them to put the guard down.

Sounds like a daunting task.  It also sparks a lot of questions.

“Where do I even start?”
“How do I know I am qualified? I don’t have PhD or anything.”
“Would this take a long time?”
“What makes me different from anyone else?”
“What are the secrets to increase the chance of my ideas being picked?”

I was pleased when Tara Rae Bradford from The Potentialista agreed to be the guest speaker at my June event.