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DIY PR: Proven Strategies to be Recognized as an Expert in Your Industry

  • WeWork E57th 135 East 57th Street New York, NY, 10022 United States (map)

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Have you been waiting to “feel ready” for publicity, but you aren’t even sure what that means?

Are you waiting for someone from the media to notice you and reach out, wondering why others in your industry seem to get all of the attention?

The most important thing to you is making sure you serve your clients, but you’ve reached a point where you are ready to expand your reach to a larger audience.

You are a little overwhelmed by all of the “noise” telling you that you need a better website, you should rebrand, you need a clearer message, you need more experience, or that your story is not special enough. You wonder if you’ll ever feel ready and you know you don’t have time to do all the things.

It’s time to stop waiting to feel ready.


Who is this for?

This is for small business owners & entrepreneurs who are interested in learning more about getting publicity for their businesses and aren’t sure where to start. It is also for anyone who has gotten some publicity for his or her business but isn’t really sure what the ROI was or how to get PR on purpose.


You will walk away with:

  1. Learn how to tell if you’re ready for publicity.

  2. Gain valuable strategies to help you build relationships with influencers (even if you feel intimidated).

  3. Understand how to leverage your publicity to help your business.

  4. Discover whether or not all publicity really is good publicity.



6:00 PM – 6:30 PM Check-in
6:30 PM – 7:30 PM Masterclass
7:30 PM – 8:00 PM Q&A
8:00 PM – 8:30 PM Network with attendees



Tara Rae Bradford

Tara Rae Bradford is the Founder of The Potentialista®, a PR firm that works with small business owners, authors, and thought leaders to help them gain publicity by creating powerful connections with media influencers.

She is also a Crisis Communications & Reputation Risk Advisor for high profile executives. Tara amplifies her clients' communication strategy by incorporating cognitive neuroscience and psychology principles so her client’s message starts with how he or she wants the audience to feel. She sits on the Executive Board of a division of the American Heart Association/American Stroke Association and has been featured in Forbes, HuffPost, ThriveGlobal, and Glamour Magazine.

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Maiko Sakai

Maiko Sakai, the founder of Airtight Concepts, is a business growth strategy consultant a.k.a. secret weapon, confidant, advisor & silent partner to her 7-figure clients who are creative entrepreneurs, founders, and CEOs.

She also organizes a Meetup group, Growth-Driven Entrepreneurs Worldwide

As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective but not-so-conventional strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.

Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and is a sucker for ultra-contemporary design & exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.

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