This guide is for you if the bulk of your leads comes from offline, i.e. referrals and sales, and not from online, i.e. social media, webinar, live stream, and you want to boost your business’s online presence to build repetition (future-proof'ing), and you aren't sure where to start.
"Should I give Instagram a try?"
"Should I do a podcast?"
“Should I hire someone for social media?"
I hear these questions a lot from business owners who haven’t done many of these online activities and only have a very basic website with no content that gets added regularly. If this is you, there is nothing wrong with getting your leads offline. But at where you are, these are wrong, fragmented questions that will keep you from building a solid base online.
Instead, I'd love you to take a step back and ask this question:
"What content creation strategy should I invest my time in to increase my online presence and stick with & leverage?"
The answer is: Invest in long-form written content & post on your website regularly.
This strategy comes from my deep belief in building the smallest, meanest profit generating machine, in which you can do business activities that require less effort but produce the maximum effect over time. (Link)
OK, it doesn’t sound like the sexy answer you were looking for. But as you read along, you will find out just how smart this strategy really is.
When you focus on what generates compounding effect in your business, you will find yourself putting a lot of effort in the beginning of the process. This is actually the way it should be. What you are aiming for is to eventually automate the process you are building right now. To do this, front-loading work is inevitable.
This is the same reason many entrepreneurs don't opt for this route because it completely lacks instant gratification. The work seems endless and tiresome in the face of headlines like:
"How I got 5,000 followers on Instagram in just one week.”
"How I made $10,000 directly from my Facebook group with 1 offer."
"The secret to my 200K traffic per month to my blog."
What these headlines don't tell you is what goes on behind closed doors. Most of these posts do not answer the following questions: