How to Craft Brand Messaging that Resonates & Converts (Without Bashing Your Head Against the Wall)

How to Craft Brand Messaging that Resonates & Converts (Without Bashing Your Head Against the Wall)

Getting your messaging right is the first step to convert leads and prospects into buyers.


It’s because your brand messaging can act as a conversation starter.  You probably have heard many marketers use this dating analogy when they explain the concept of know, like & trust, which helps turn spectators into buyers.

“You don’t just ask him/her to marry you on the first date.”

If you have your brand messaging down, this serves as the first date that goes really well so that it will lead to the 2nd, 3rd and 4th date to develop know, like & trust between you and your leads.

Sadly though, many business owners don’t allocate enough time and energy to crafting their brand messaging.  This became apparent through local Meetup events I host in NYC.

There are 3 types of not-so-ideal messaging I’ve picked up on while listening to the event participants introduce themselves to the rest of the crowd. 

1.     Too generic as for what they offer & who they are, i.e. social media strategist, accountant, SEO specialist.

2.     Too clever with flashy words but unclear as to who they help or what problem they solve.

3.     Only list what they sell.

There is absolutely no need to beat yourself up if you are guilty of these.  Trust me, I can speak from my own experience that crafting good brand messaging for your business is no small feat.

This is why I invited Zach Messler, a.k.a. “Messaging Guy”, as the guest speaker for my May Meetup event in Brooklyn to get to the bottom of this messaging challenge we all face.  He is the master of helping business owners identify what to say and how to say it so that they make a bigger impact on the world and their wallet.

When I met Zach earlier this year, I immediately liked the way he breaks down the process of crafting messaging that resonates and converts with simple steps.  After checking out his website, it was a no brainer for me to have him for one of my events.  

In this post, I am excited to share his framework and how you can improve your brand messaging to generate measurable results without bashing your head against the wall.

So, let’s dive in!

Want to be an Opportunity Magnet? 9 Secrets I Found by Observing Successful Entrepreneurs

Want to be an Opportunity Magnet? 9 Secrets I Found by Observing Successful Entrepreneurs

“I always wonder how in the world (insert a name) gets so many offers and opportunities, like speaking at XYZ conference or getting an invitation for ABC.  No one understands what he is selling.  Frankly, when it comes to credentials, I am a lot more qualified… I network a lot, too!  I just don’t understand what he does differently.”

Have you ever wondered about the same thing? 

Then, you are in luck.  This is NOT one of those articles you find online about networking & creating reciprocity.  Here, I am going to share the secrets I found from successful entrepreneurs by closely observing what they practice (most of the time subconsciously).

The reason this post is different from other “how to identify & attract business opportunities” articles is I am going to touch on some facts that not many discuss publicly.  You won’t find this on social media timelines. It’s because what I have here is the result of many “behind closed doors” conversations. 

To be honest, as a revenue & growth strategist (link), I was a bit hesitant to even talk about this, as none of these are “strategies.”  But at the end of this post, I will tie it all together.

And…there is more.  As a little bonus, I am going to share one thing the entrepreneurs I observed would NOT do at the end of the post.  This is going to help you assess whether you’ve been growing your business the right way or not.


But wait.

Before diving in, let me define what “successful” means in this post since it’s a pretty broad & subjective term.  Let’s start with what it’s not.  Here, I don’t define successful entrepreneurs as simply those who generate a specific amount of revenue, i.e. 7 figures, 8 figures, etc.  Rather, they satisfy these 3 things that are essential to be a confident and fulfilled entrepreneur:


1.     Always generating leads (by being an opportunity magnet)

2.     Taking care of themselves & their people (their team, family, vendors, friends & peers) to be happy

3.     Having future-proof strategies


These are the only 3 jobs CEOs are responsible for. The ones I know who are doing great also have one more thing in common: they receive various business opportunities at all times.  If you like the way I clarified the definition of “successful entrepreneurs,” you are in for a treat!

Now that that’s sorted, let’s unlock the secrets!