Hello, multi-faceted creative entrepreneurs with mad skills!
If this is you AND your desire, vision & mission is to build a high-functioning, profit-generating business, then you’ve just landed on a gold mine. I am about to share 6 deadly mistakes that many creative service business owners make while they are on the hunt to discover a profitable niche that they can then double-down on.
There are many articles out there that cover steps (usually anywhere between 5 to 7 steps) to find a profitable niche. They are helpful, but no one really talks about the pitfalls that come with the process.
You may have already entertained the idea of niching down your wide range of offers before. Perhaps you may have tried by yourself, but it didn’t work out. That’s totally OK. In this post I will show you why some attempts fail. These mistakes can be avoided so long as you are aware that they exist.
Just in case… if you are wondering why finding your profitable niche is so vital to your business, I’ve got you covered as well. Before reading this post, start with “How to Niche Down Your Services When You Have So Much to Offer pt.1” (link). This post explains 6 major reasons why it helps you grow your business exponentially.
OK, one more thing before diving in, allow me to clarify a bit about who this post is for. Better yet, let me explain this post is not designed to help those who:
1. have not yet started a business and are looking for one to start
2. are wanting to find a niche product to sell online, i.e. Amazon FBA
3. are searching for a profitable affiliate marketing niche
These require a completely different set of playbooks. Instead, this post is particularly designed for multi-faceted service business owners who have existing offers that are generating revenue but want to narrow down (niche down) and redefine their profitable niches.
Without further ado, let’s dive in.