#BizDev

7 Signs Why Going Hyper Local & Offering Super High-Touch Interactions Are the Ultimate Future-Proof Strategy: The Hidden Business Gold Mine You May Be Overlooking

7 Signs Why Going Hyper Local & Offering Super High-Touch Interactions Are the Ultimate Future-Proof Strategy: The Hidden Business Gold Mine You May Be Overlooking

As a kid growing up in Japan, I used to daydream about what might be out there waiting for me beyond the ocean lines. 

Because I lived in an island nation, my excitement for the unknown and the future was that much more intense. Unlike living in Austria or Bolivia, islanders are truly isolated by oceans. We simply have no concept of “just crossing the border.”  In other words, living abroad is very foreign to us.

I had all sorts of romantic & wild notions about the idea of living abroad & how different and special my life could be.

Fast forwarding 10 years to when I found myself in the US as an exchange student, I realized it wasn’t all that I imagined as a kid. Right then & there, I realized I took so many things for granted when I lived in Japan, especially things my parents had provided for me. 

This was a priceless lesson in my teenage years:  Appreciate everything; do not take things for granted, however small they may be. How ungrateful I must have looked in their eyes, dying & rushing to get out of where I was, all just to be let down by reality later on?  Like a deserter tumbling down the sand dunes, I ran towards a flowing spring of water, only to discover it was a mirage.

Wanting to rely on getting easy leads online is a lot like this story.  Many of us often romanticize what it would be like to get online prospects into our sales funnel semi-automatically by offering free, downloadable cheat sheets, check lists, webinars, video trainings, etc.  Heck, we can even invest a little in paid ads.  How wonderful it would be!

Now your brain will go haywire with all kinds of expectations.

“No more networking.  No more cold calling.  No more selling.  No more RFP’s.  I don’t even need to leave my house.  Better yet, I can sit by the beach with my laptop & WIFI… I’ll hire help remotely.  People will just buy my stuff online… One-to-one is so yesterday.  One-to-many is the future!”

Supercharge Your “Non-Stop Referral Pipeline” in 15 min or Less Each Day by Doing These 11 “Referral-Inducing” Activities

Supercharge Your “Non-Stop Referral Pipeline” in 15 min or Less Each Day by Doing These 11 “Referral-Inducing” Activities

I have a random question for you.  What cell phone carrier do you use? 

I’ve been using Sprint PCS forever.  Frankly, I don’t even know why.  It’s not so much that I am loyal to them, but more so that it works, and they don’t bother me much.

However, there were a few occasions over the years when I seriously considered switching to another carrier, and I finally had to ask them:

 

“Why are you (Sprint PCS) giving so many incentives to NEW CUSTOMERS & not the ones who have been with you the whole time?!”

 

Can you relate? 

I don’t think it matters which carrier you use.  In the US, as far as I know, carrier companies are obsessed with stealing customers from their competitors and completely neglecting their existing customers. I can see that it has loosened up a bit recently, but 5 to 7 years ago, it was so painfully obvious that the only thing they cared about was acquiring new customers.

To make matters worse, most of the carriers have a hefty penalty in place for those who want to switch carriers before their contract expires.  It’s a punishment for leaving your carrier. 

How’s that for CX (customer experience)?  I say it’s a crappy one, for sure. 

You must have seen this pop-up window show up on any website asking, “From 0 to 10, how likely are you to recommend us to your friends?”  This is a part of NPS (net promoter score) in the world of CX.  In this case, I would score low for how likely I would be to refer Sprint to my friends.

To be clear, I am not ranting here about Sprint. I’m using this example purely to make my point for this post.  If this idea of being mistreated and under-appreciated resonates with this you, a long-time customer of any brand, you know how your existing customer may feel about your service.  So, let me ask you:

How have you been treating your existing customers lately? 

How to Niche Down Your Services When Your Business Has So Much to Offer Pt. 2: The Fine Art Painting Method

How to Niche Down Your Services When Your Business Has So Much to Offer Pt. 2: The Fine Art Painting Method

This is the part 2 of the 3-part series covering the topic of “How to Niche Down When You Have So Much to Offer.” 

Just to recap, part 1 covered the “what” and “why” of niching your services down like fine dining restaurant menus. (embed the link.)

I purposely used the fine dining model as an example to convey my point of how a refined, high ticket item will allow you to create a highly profitable service business without burning yourself out while executing.

In part 2, it is going to be all about “how” to explore your niche that works.  

With all the noise over on the internet, many are dismissing the fact that there are many, many highly profitable businesses that you would never hear or read about. 

Not only are they so profitable that they don’t need to conduct any sales, marketing and advertising campaigns, they are content with the kind of freedom they have with their lives without losing their love for their work.

Sounds too good to be true?

Well, let me tell you about my acupuncture doctor as a real-life example.  He is a multi-millionaire that you will never hear about (unless I tell you, of course.)

No fancy office. 

No fancy sign outside.  You’ll walk right pass it.

Occasional ads on one local super niche newspaper. 

That is about it.

He’s been running his business all by himself (no staff) at the same location for nearly 20 years.

You must be wondering, “What does he do that is so different from any other acupuncturists that is so profitable?”

How to Niche Down Your Services When Your Business Has So Much to Offer Pt. 1: The Fine Dining Menu Strategy

How to Niche Down Your Services When Your Business Has So Much to Offer Pt. 1: The Fine Dining Menu Strategy

Who says you can’t learn anything by just watching Netflix?  You can.  If you pay attention, that is.


The Netflix series, Chef's Table, is a secret obsession of mine.

The show is about the stories of highly regarded fine dining chefs who take you through their journey by candidly sharing their anguish, failures, creative process, adversity, breakthroughs, desire, resistance, recognition, and perfecting their craft as a chef as well as a business owner by finding their own voices through food.

No Budget? No Problem: The Magic Blueprint to Overcome "No Budget" Objections with Confidence

No Budget? No Problem: The Magic Blueprint to Overcome "No Budget" Objections with Confidence

This topic popped up when I was leading a strategy session with a video production duo the other day. 

They were feeling puzzled and slightly defeated.  I empathized as I knew these guys have been gun-ho about going after new leads to create more opportunities for their business.

Good news is, this is something you can fix. Here, I'm going to show you how to tackle “no budget” objections.  In a way, THIS IS THE GREATEST INDICATOR that you need to revisit your outreach strategy. You are lucky to face this problem (that you can totally fix.) So, read on.