As a kid growing up in Japan, I used to daydream about what might be out there waiting for me beyond the ocean lines.
Because I lived in an island nation, my excitement for the unknown and the future was that much more intense. Unlike living in Austria or Bolivia, islanders are truly isolated by oceans. We simply have no concept of “just crossing the border.” In other words, living abroad is very foreign to us.
I had all sorts of romantic & wild notions about the idea of living abroad & how different and special my life could be.
Fast forwarding 10 years to when I found myself in the US as an exchange student, I realized it wasn’t all that I imagined as a kid. Right then & there, I realized I took so many things for granted when I lived in Japan, especially things my parents had provided for me.
This was a priceless lesson in my teenage years: Appreciate everything; do not take things for granted, however small they may be. How ungrateful I must have looked in their eyes, dying & rushing to get out of where I was, all just to be let down by reality later on? Like a deserter tumbling down the sand dunes, I ran towards a flowing spring of water, only to discover it was a mirage.
Wanting to rely on getting easy leads online is a lot like this story. Many of us often romanticize what it would be like to get online prospects into our sales funnel semi-automatically by offering free, downloadable cheat sheets, check lists, webinars, video trainings, etc. Heck, we can even invest a little in paid ads. How wonderful it would be!
Now your brain will go haywire with all kinds of expectations.
“No more networking. No more cold calling. No more selling. No more RFP’s. I don’t even need to leave my house. Better yet, I can sit by the beach with my laptop & WIFI… I’ll hire help remotely. People will just buy my stuff online… One-to-one is so yesterday. One-to-many is the future!”