#LeadGen

Behind the Scenes 3: Create Your Signature Workshop from Scratch

Behind the Scenes 3:  Create Your Signature Workshop from Scratch

Finally, the dust is settling after this year-long effort of creating a versatile signature workshop, which is to be repurposed into various content.

My mission for this series is to share the process exactly as it unfolds.  As you might have noticed, I have plenty of other posts that clearly outline how to do things for your business. This series does the opposite of that.

I’m baring it all this time in order to give you taste of the mess that goes into it.  As a result, my hope is for you to feel less intimidated by any business projects that you commit to in the long term.  Creating a signature workshop can provide many opportunities to grow your business relatively fast.  I hate to see you putting this off because you feel it is too big of a task to tackle. 

It's never pretty & it's perfectly OK.

Also, I want you to see how some things happen in a way that you could not have guessed. Both good & bad. 

This leads to another mission of mine- to prove that action creates clarity.

I often hear, "I need to know exactly what I'm doing before I get started."  Sure.  Have a plan so that, at least, you see a rough path in front of you. But my problem is the word, "exactly."

Sorry to disappoint, but you are not going to be able to know that unless you start.  What you can do instead is to course-correct along the way based on what you discover as you go. 

This is a kind of ambiguity that many get hung up on. The only thing I can tell you is... trust Nike's slogan- just do it.

In this post, I'm going to show you what that looks like. Trust me, by the time you finish reading this post, you will feel like you are a lot more “put together” than I did.

To do this, let’s break it down in 5 sections.

 

1. What I've Done for This 3rd Round of Workshops

2. What I Did Differently to Prep

3. Challenges I Faced

4. My Takeaways: Things to Improve & A New Plan to Move Forward

5. What Does All This Mean to You?

 

Clients from Hell: 51 Ideas You Can Implement When Your Top Paying Clients are Ruining Your Life

Clients from Hell: 51 Ideas You Can Implement When Your Top Paying Clients are Ruining Your Life

You must have a horror story or two that involves "clients from hell." This may be a no-brainer, but I was surprised to find a website dedicated to sharing those horror stories. (https://clientsfromhell.net/) It seems they even have a podcast about it.

On the flip side, if you haven't had any experience dealing with clients from hell in your service business, you are leaving money on the table. 

“What?!,” you might ask.  You heard it right the first time. You are losing money.

How to Niche Down Your Services When Your Business Has So Much to Offer Pt. 1: The Fine Dining Menu Strategy

How to Niche Down Your Services When Your Business Has So Much to Offer Pt. 1: The Fine Dining Menu Strategy

Who says you can’t learn anything by just watching Netflix?  You can.  If you pay attention, that is.


The Netflix series, Chef's Table, is a secret obsession of mine.

The show is about the stories of highly regarded fine dining chefs who take you through their journey by candidly sharing their anguish, failures, creative process, adversity, breakthroughs, desire, resistance, recognition, and perfecting their craft as a chef as well as a business owner by finding their own voices through food.

No Budget? No Problem: The Magic Blueprint to Overcome "No Budget" Objections with Confidence

No Budget? No Problem: The Magic Blueprint to Overcome "No Budget" Objections with Confidence

This topic popped up when I was leading a strategy session with a video production duo the other day. 

They were feeling puzzled and slightly defeated.  I empathized as I knew these guys have been gun-ho about going after new leads to create more opportunities for their business.

Good news is, this is something you can fix. Here, I'm going to show you how to tackle “no budget” objections.  In a way, THIS IS THE GREATEST INDICATOR that you need to revisit your outreach strategy. You are lucky to face this problem (that you can totally fix.) So, read on.

10 Leads in 10 Weeks Challenge: Sales 101 for Creative Entrepreneurs Who Hate Sales

10 Leads in 10 Weeks Challenge: Sales 101 for Creative Entrepreneurs Who Hate Sales

In my previous post, I wrote about how to take the entire December off without feeling guilty (and having battle plan for January) by start planning for it in late summer. The whole point of this idea was to accentuate the importance of understanding what your top three must-accomplish projects are for your business. (You can revisit that post here.)

Now in early September, we only have 10 solid weeks left this year, not including the time after Thanksgiving week. That’s right, just 10 weeks!