#PersonalBranding

How to Create Stunning Branded Content that Sparks Engagement Using Your Smartphone

How to Create Stunning Branded Content that Sparks Engagement Using Your Smartphone

Don’t let the term, “Branded Content,” intimidate you.  This just means content that reflects either your personal brand or what your business offers, whether that is service or product.  As you might have figured out, branded content, if done well, can be deployed as a highly effective tool for your lead generation.

For my August meetup event, I invited back branding & lifestyle photographer, John DeMato from DeMato Productions, to tackle two commonly known obstacles associated with the content creation process for businesses.

  1. How to stay consistent: While we all know consistency is key when it comes to content creation, it can be challenging for business owners whose main job is to run their businesses,

  2. How to keep your content interesting & engaging: Often, when we focus on generating interesting & engaging content, we face “performance anxiety.”  As a result, we ended up posting something sub-par or not posting at all.


John appeared at my November event last year entitled, Make Your Mark: A Winning Strategy that Translates Your Brand.  This fireside chat was well received among my members, so it was a no-brainer for me to bring him back on the subject of content creation for entrepreneurs.

Because I wanted this event to focus more on “how-tos,” John put together a value-packed masterclass. 

DIY PR: Proven Strategies to be Recognized as an Expert in Your Industry

DIY PR: Proven Strategies to be Recognized as an Expert in Your Industry

“Why Should We Hire You?”

You thought you would never have to hear this again once you left your 9 to 5 life. But, there you are as a business owner, you find yourself having to answer this question to your prospects. Déjà vu.  Somehow this never seems to go away.

There are a few ways to handle this age-old question.  One of them is to increase your visibility to be viewed as an expert in your field. 

It provides a sense of assurance to prospective customers to feel confident in your ability to solve a problem they have.  On the same token, it takes care of a large part of their due diligence process.  You have been properly vetted through a channel, in this case ‘media,’ which allows them to put the guard down.

Sounds like a daunting task.  It also sparks a lot of questions.

“Where do I even start?”
“How do I know I am qualified? I don’t have PhD or anything.”
“Would this take a long time?”
“What makes me different from anyone else?”
“What are the secrets to increase the chance of my ideas being picked?”

I was pleased when Tara Rae Bradford from The Potentialista agreed to be the guest speaker at my June event.