“I am not a creative person like you.”
I get this a lot from small service business owners. The funny thing about it is that I don’t consider myself a creative person in the way they describe. But as a business growth strategist, providing various perspectives to my clients is my job. Because of this, I am definitely intentional about keeping my mind open for new ideas.
There is bad news & good news associated with this story of “I’m not creative.” So, if this is you, read on!
By the way, I call this statement a *story* because they are the ones who made a decision to label themselves as such based on…really no scientific or logical reasons. It’s just a thought backed by nothing. More on that later.
Let’s start with bad news.
News flash: Trying to grow a business without being creative & resourceful, especially when you need to solve problems, will end up costing you in the long run.
There are many problems that can be easily solved by using what you already have. But because you feel you are inadequate to do creative problem-solving or to come up with new ideas to take your business in the direction you want to take it to, you end up relying heavily on outsourcing.
If it works out, great. Most of the time though, the process of having others do the job requires some trial & error unless you are driving those projects. This eats up your time, and you have to pay money for their work if the arrangement is not results-based, meaning you only pay for the results they are bringing in.
The bottom line is, if you want to grow your business, it is your job to expand your way of thinking.
Now the good news.
I have 3 pieces of good news for you.
1. Being creative doesn’t mean becoming the next Picasso.
2. Small actions you can take will make a huge difference.
3. None of the tips I will share in this post cost much.