Still Trading Time for Money? Overcome These 5 Key Hurdles and Finally Stop Charging by the Hour

Still Trading Time for Money? Overcome These 5 Key Hurdles and Finally Stop Charging by the Hour

Are you sick of tracking time for your own work? Are you sick of constantly reminding your team to track time with an app like Harvest for pricing purposes?

You probably recognize that tracking time itself is a stand-alone task that eats away valuable work hours. You are also aware that trading time for money isn't a sustainable business model, and you want to stop this vicious cycle.

But... (I know there's always a *but*) you aren't sure how to go about making the change?

I also started out by selling my services on an hourly rate basis. It’s OK. We all need to start from somewhere.  Although it was nerve-wracking in the beginning, I made the switch, even with existing clients, from charging hourly to value-based (a.k.a. expertise-based) pricing. If you are wondering how I did it, wonder no more. 

In this post, I'm going to share the top 5 hurdles that keep you from making the switch to value-based pricing & what actions you can take right now to overcome each hurdle.

If you are a solopreneur reading this, you'll get a ton out of this post.  Guaranteed.  By the end of this post, you will see clear steps towards value-based pricing that will allow you to gradually make the shift. 

But this is not just for solopreneurs.  Many established, full-on service businesses with physical locations and FT employees are still trading time for money by billing based on hourly rates.  In most cases, there are legitimate reasons as to why they continue to do so. 

Even then, I always encourage them to switch to value-based pricing, as the benefit of doing so is immense.  We’ll go over that in detail later.

Here’s the good news.  Unlike 15 or 20 years ago, when there were fewer options to charge for services, we now have plenty of options we can explore.  Thanks to the evolution of internet-based services, especially SaaS/MaaS, it’s much easier for customers to accept new pricing models.

In other words, they are more open-minded.

This allows even traditional service businesses to change their pricing & billing with less resistance.