Behind the Scenes: From Transactional to Transformational Workshop Creation

Behind the Scenes: From Transactional to Transformational Workshop Creation

Do you have a signature workshop that showcases your expertise? 

If not, I strongly encourage you to create one because what sets a live workshop apart from other marketing activities such as Facebook Live, and short videos that are embedded in your site talking about your offers is that people get to see you in action.  It serves as a good sample of what their experience might be to work with you.

I have met too many agency owners and service business owners who have never considered this as part of their biz dev effort or their sales funnel.  That is truly a shame.  

Think about this for a second by putting yourself in your prospects’ shoe:

Is Being a Generalist Bad as an Entrepreneur?

Is Being a Generalist Bad as an Entrepreneur?

If you ask me, my answer will always be, "Absolutely not."  Being a generalist is a must-have requirement for all entrepreneurs.

That’s the answer to the question.  As much as I just want to finish this post right here (as I tend to look for excuses not to write), I know I need to explain, not only how to become a good generalist, but also why it is important to be one. I will do exactly that. So, stay with me. 

How to Take the Entire December Off: A Guilt-Free Method for Service-Based Entrepreneurs

For many, December is sort of a wash in terms of operating a business. When I was in the music business many years ago, getting the last two weeks off in December was a “given,” and I don’t quite recall what I was doing during the first 2 weeks of December other than cleaning out my office and going to holiday parties or hosting one for the label I worked for.  I’m sure those holiday parties did not help in sharpening my memory… Those darn parties…

As an entrepreneur, though, it is incredibly difficult to draw a clear line to be able to say to oneself, “Okay, since no one is really working, I’m turning everything off in December.” In your mind, there is always something to do, and there is always something to fix.

Master This and You'll Never Have to Chase Prospects Again.

Master This and You'll Never Have to Chase Prospects Again.

Recently, I was very fortunate to have Pia Silva as the guest for my live event in NYC (www.meetup.com/GrowthDrivenEntrepreneursWorldwide) to celebrate the release of her book, "Badass Your Brand - The Impatient Entrepreneur’s Guide to Turning Expertise into Profit."  The whole room was energized after the interview, and we all had a blast! 

Among all the value bombs Pia dropped, I handpicked a few major takeaways to share in this post so that you can apply them to your own business or side hustle projects.

Fed Up with Your Bookkeeper? The Reason May Mot Be What You Think.

Fed Up with Your Bookkeeper? The Reason May Mot Be What You Think.

If you are frustrated with your bookkeeper, most likely it is the sign your business has outgrown your current set up.  It is quite common for 7 figure business owners to continuously focus only on acquiring talent to carry out their core business to keep the momentum going for rapid growth because it is an intuitive move.  As a result, they overlook the backbone of their business such as Finance, HR and Operations to support growth.  

Here is the bottom line:  7 figure businesses with more than 6 or so full-time employees and with a physical office should have a full-time finance person at a minimum, not a part-time bookkeeper especially if you don’t have an accounting/finance background.  In other words, your frustration towards your bookkeeper is misplaced. 

Want to Get Noticed by a Room Full of People? Take Yourself Out of the Equation by Using “Class-Participation” Technique

Want to Get Noticed by a Room Full of People? Take Yourself Out of the Equation by Using “Class-Participation” Technique

A recent study shows that, for 78% of startups, professional networking plays an important role in getting traction and growing their businesses. (More here: http://bit.ly/2lBDXz2) Yet the fact that there are many books and online learning products on the subject of better networking techniques suggesting many entrepreneurs are facing challenges with networking.

The #1 complaint I hear from business owners about networking is they find most of the events they went to were disappointing as they felt those events false-advertised in terms of what organizers promised to deliver.  Also, they said comparing the amount of effort required to the level of results generated, they weren’t able to justify the effort.